If you’ve read my earlier posts, I mentioned about Steve Job’s bio book which I’d want to start with.

It’s been few chapters into it and I’m mesmerized. I came across the ‘Think Different’ campaign design process and more amazing things…

And when I checked into Twitter, someone shared a link to a youtube video of Steve brainstorming with his small team of his next Startup, Next.

Video after Video and here I came across the ‘Think Different’ campaign.


“Because the people who are crazy enough to think they can change the world….
…are the ones who do!”


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